As 2024 draws to an end, it’s often a time to reflect on your achievements or to push yourself to complete that one last thing before the new year ahead!
One of my personal goals for 2024 was to revamp the energy in my website.
The backstory for anyone new, I wanted to upweight the personality of my website pictures as they were done in 2020, just after covid – and a nasty break up! Not my best work 🙂 I was very stressed on the day and just didn’t feel like myself.
I’ve wanted to refresh the energy in my pictures for so long, a few years have come and gone but for whatever reason – often financially, this wasn’t a priority (I’m a solo parent). But let’s be honest, I also don’t love getting my picture taken. Can anyone relate?
What I wanted: Alongside my experience and credibility, my clients talk about my warmth, confidence and authenticity. I share my own stories and challenges as well as my corporate experience.
I decided to engage with my clients, audiences on LinkedIn and other social media platforms to help me get the right vibe. A vibe that translates to me as a recently 57 year old, divorced, Mum of two teens. Running a business that feels like the BEST thing I have ever done professionally – in my whole career!
There was some surprise feedback – even some blindspots, most of my professional life I’ve worn a lot of black. This stems from my London agency days and the corporate dress code in the FTSE 100 software firm I worked at right up to having my first child at 40. I will still wear black – but perhaps this was the push I needed to expand my own vision for myself in 2025.
Overall the advice I was given helped me to refine the scenarios I wanted in the shoot, (groups, workshops, one on one client conversations) and also the outfits I wore, even the colours. My teenagers helped too. If you look around my website now, December 2024, you can tell me if you believe I have achieved my aim! I’d love your feedback.
My big takeaway from 2024 – we are STRONGER together! I LOVE how the thoughtful comments and feedback gave me more confidence in my choices on the day! Big thank you to everyone for your support, encouragement and interest in following me and my journey!
If creating a vision or gearing up to achieve big bold goals for 2025 is something you’d love to co-create, let’s chat! You can book a 20-30 minue complimentary chat here: https://vickyevans.com/book
Wishing you an easy wind down as we close out 2024 (don’t expect too much of yourself or take on something
someone else could help with!). May 2025 be your best year EVER! See you on the other side!
With love,
Vicky